We’ve worked with several clients that hired an online service to design their logo and branding for them…way back when. It served its purpose, was good for a time, but as their businesses grew, they realized that they never made a proper investment in their company. When they started their business, they chose to “cheap-out” (their words) and get the job done by amateurs. (more…)
Well, it happened again. You know that feeling when all things seem aligned and you know you’re in the right place at the right time?
I had that feeling when the limo pulled up in front of Raintrees Restaurant in Brooklyn, the day I married Joe. I just knew I was in the right place at that moment. (more…)
Character study for Frannie’s Goodie Shop
Branding is essential for any product, service or business interested in growing. One of the primary goals of any branding strategy is to establish and maintain an identity and connection with the target audience. There are so many ways you can create a brand’s identity. Naming, tag lines, logos, advertisement and even: having a brand character! Do you think your brand could benefit from using a character? (more…)
It’s something all of us see on a daily basis, but don’t put much thought into the “why’s”. We always admire good-looking, well designed storefront signs, but we never think about the branding aspect that goes into putting a sign up on a storefront. Why would we? Here’s a few pointers on why storefront signs are in & what YOU can take into consideration when deciding to change your old school sign.