We’ve worked with several clients that hired an online service to design their logo and branding for them…way back when. It served its purpose, was good for a time, but as their businesses grew, they realized that they never made a proper investment in their company. When they started their business, they chose to “cheap-out” (their words) and get the job done by amateurs.
Here’s the problem with that.
When you commit to starting a business, whether it is marketing your grandma’s sweet potato pie or opening a unique yogurt shop, you are doing just that, committing. You are committing your time, talent and money to making it happen.
The statement, “you get what you pay for”, applies here – big time. Hiring an online logo service will give you an amateur look. And if you are launching a brand that you are confident in and want to make successful, an amateur look will probably not cut it. You do not want to have a logo and brand similar to anyone else, you want to be unique. And that’s exactly what online logo services do not provide – uniqueness.
“But I can’t afford it” you say. That is a statement we’ve heard before. To which I respond, “What is it worth to you? What are you willing to invest to make your product or service a success?” That’s a tough question to grapple with for many business owners.
The same clients mentioned above are now coming to us to work with them to really develop their brand, including designing a professional logo. The service we offer is personal. We want to meet with you in person, hopefully over coffee (on us!) initially, to fully understand your business needs and to create a logo that exemplifies your business as a whole. Now that’s something you cannot get from an online service!
The Power of Branding
How do you want to be perceived by your potential customer? That is the question to ask. If you want to be perceived as professional, credentialed and trustworthy, then a $99 logo is not the way to go. You will perceived as an amateur, not a professional. We know your business is worth it, so let us help!
Brand Building
We work with our clients as they build their brand, determining the best path to take and what items they actually need to launch their business. We then present them with several graphic design options to choose from. We’ve been fortunate enough for our clients to love two or three logos we design! “Where would my logo be presented”, you ask? Everywhere! The whole idea of having a unique, well designed logo is to show it off! That is why we recommend Facebook, Twitter, Pinterest, and Google+, as well as a top-notch, responsive website!
Need help re-designing your “affordable” logo? Contact us and let’s start the conversation (914) 582-9353.