Today you might have noticed that little Instagram icon on your phone has a new look. Yes, the digital airwaves are all a-buzz over the app’s new logo. Whatever your opinion may be on the new look, logo design and company branding has taken center stage, once again. (more…)
What’s the difference between a logo and an icon? I’ve heard this question more than once, and it’s a good one. Sometimes graphic designers and marketers throw terms around, not realizing that the average person doesn’t know what the heck they are talking about. So, here I will explain. (more…)
I had an experience this week that blew me away. It was the experience that crystalized why I am I this business of creating brands. It is summed up in my client’s review of Hudson Valley Graphic Design in Google: (more…)
Jill Davis, Director of the Hendrick Hudson Free Library approached us to re-brand the image, personality & tone of the library with the objective of “reaching out to more people”. Awareness of the Library & all of its wonderful Community activities could improve. With so much to offer beyond traditional libraries, how could we connect to this Community in a new, fresh, exciting way of getting the message of HHFL out? (more…)