How does a well known local establishment re-create their image and change their customer’s perception? Is it possible to go from being known and recognized as one thing, to being perceived as another. We say “yes”, and here’s how. (more…)
It’s something all of us see on a daily basis, but don’t put much thought into the “why’s”. We always admire good-looking, well designed storefront signs, but we never think about the branding aspect that goes into putting a sign up on a storefront. Why would we? Here’s a few pointers on why storefront signs are in & what YOU can take into consideration when deciding to change your old school sign.
Sometimes I use the term “business branding” like everyone knows what I’m talking about…that’s not always the case. Some people picture cattle getting seared when they hear the term “branding”. I throw that term around like it’s a household name—clearly it’s not. Not everyone knows that Madison Avenue lingo. (more…)
Storefront signage is the “curb-appeal” of your business. Having a unique and inviting storefront presence is essential for the success of your retail establishment.
Be Consistent
Brand consistency plays a major role here. If your customer has done their research, perhaps finding you on-line using a search engine, they will expect to see the same “look & feel” on your sign as they pull up to your store…so don’t forget to implement good graphics on your storefront signage, especially if you are on a major strip or a high traffic area.
Be Visible
Make sure your sign is visible from the most important angles. Place you sign in an ideal place for maximum viewing for passers-by. Consider a lighted sign or illuminated sign for nighttime vision.
Be Attractive
If you are trying to win your customers business, be attractive. People respond positively to good graphics. They will be more likely to walk into your store if your sign is attractive.
Be Informative
Make sure your key information is clear on your sign, mainly your name and phone number
We recently visited Ellicottville NY and strolled down their lovely main street. I was impressed by the storefront signage displayed up and down the avenue. Here are some samples:
Storefront signage from Ellicotville, NY
Notice the “before & after” image of NAPPY Automotive’s storefront signage below…It is clear to see the power of graphics in this case…which auto shop would you trust your car to?
We can Design a Logo for you and a brand program that sells