There are many brand story examples that I love to share. Here’s one of them. Marsha Sternstein loves history. Living in the Hudson Valley region, she is surrounded by historical sites rich with legend and mystery. The true sign of loving something intently is, that you want to share it, right? (more…)
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Daddy, you would be proud of me on this Father’s Day. You would be proud that I am using my God-given talent to serve my community and others.
You would be proud that I have committed my self to excellence in design and life. You would be proud that I try my hardest (well, most of the time) to establish meaningful relationships with my family friends and neighbors. Just like you taught me, Dadd-i-o.
You always shined when I displayed my artwork. You would be very proud of the many displays of my artwork today, throughout this community and throughout the greater New York area.
You used to chuckle and say “That’s New York” when I was off to my classes at Parsons or off to a client meeting while designing for corporate…and now you would chuckle still as I design for local small businesses who would rather work directly with a talented designer that talk over the phone with a company who pushes out graphics likes it’s selling candy.
Today on Father’s Day, 2013.I want to thank you Dadd-i-o , Walter Geary, for the work ethic you instilled in me and the values you gave me. I love you so.
When you want to design a logo, sometimes you have a picture in mind. If you have an idea for your logo, bring it on. Sometimes a client will come to us with an idea in mind. They will have this image of color or icon of how they want their logo to look. (more…)
When you are choosing a font for your logo design, there are several things to keep in mind. The fonts you choose can communicate your message in a subliminal yet powerful way. Depending on your brand’s personality, you will want to choose a font that conveys the message of your story. (more…)
I swear we weren’t trying to come up with ideas for logo designs. Joe and I were sitting on the deck one recent Saturday afternoon. All was quiet and well. The kids were all busy with their social schedules. Even our youngest daughter Loretta, at 14 was now engaging in activities with her girlfriends that kept her (more…)