Do you pay attention to the keywords on your website? How about checking to see what key words people search in Google that bring them to you? These small yet important little tasks are what drive traffic to your website, and so very important to pay attention to. How do you find out what people are searching, or if your website has keywords? We can help! (more…)
So you have this idea, or this product, or this concept that you want to put into the marketplace. You’ve been thinking about it, pondering it, sketching it, and talking to your friends about it. You’ve got lots of support, but where to begin?
Research
You’ve done your research. You know how much it will cost to produce. You have your manufacturers all lined up. Cost per item, you’ve figured out the profit vs. production cost ratio. You are all set. You are ready to contemplate the next steps.
Name
You have a catchy name. Something that will stick in your customer’s mind.so when they are in need or want of your particular product, they’ll think of only you. YOUR name will pop into their heads.
So, you’ve invested all this time and research into your “baby”. And now you are faced with the most critical part of the process. This is the part that could make it or break it. How will your product be presented visually? How will it be packaged? How will you communicate to the public all that is wrapped up in your idea?
The way you present your brand visually…
is perhaps the single most important part of the process. People will either “get it” or not. If you don’t capture their attention with an eye-catching brand identity, you will surely lose them, possibly forever. Consult with a professional. Get a professional to design a brand program that will be consistent across all of your platforms, social media too. From your business card to your facebook cover page, your brand must stay consistent. But, first, start off with a professionally designed logo and brand look & feel.
If you’d like to discuss your product or service with us, and how to best represent it, call us at (914)582-9353.
There are many brand story examples that I love to share. Here’s one of them. Marsha Sternstein loves history. Living in the Hudson Valley region, she is surrounded by historical sites rich with legend and mystery. The true sign of loving something intently is, that you want to share it, right? (more…)