Do you pay attention to the keywords on your website? How about checking to see what key words people search in Google that bring them to you? These small yet important little tasks are what drive traffic to your website, and so very important to pay attention to. How do you find out what people are searching, or if your website has keywords? We can help!
What Are Keywords?
To put it as simply as possible- they are the words people use to find you on the internet. That’s it!
Example: If you own a restaurant your keywords may be something along the lines of: name of restaurant, type of food, location, services, dine in, take out. You get the gist!
Why Keywords?
You should check and update your keywords for Search Engine Optimization (SEO) frequently! And by frequently, we’d suggest quarterly. We know how busy you must be! When websites are designed and created, you think once it’s done- it’s done. But that’s not necessarily the case. If you want constant flow to your website, you need to update keywords to get more traffic, and at least to maintain it.
Why do you think people re-design their website so frequently? It’s to get themselves out there! If you check competitor’s sites, change your keywords, update code standards, analyze your performance and update web pages, you are more than likely to get more traffic to your site from people who never knew you were there before! It’s in this whole crazy back-end world of website design and SEO that is difficult to understand, but so very important to keep up-to-date!
SEO strategy is an ongoing project that must constantly be redesigned, tweaked and fixed to meet changing circumstances on the web.
Analytics?
We have been using Google Analytics to keep track of what keywords people are searching that bring them to our website. We are finding some interesting keywords are being used!
Here’s what we’ve found: hudson valley graphic design, cork the winery mohegan lake, mohegan liquor stores, applying logo design to others, best fonts for logos, boys print design, cork liquor mohegan lake, Facebook company page design
We are a full service branding agency, complete with logo design,web design, and printed collateral and have done business with many local businesses. The PR we did promoting one particular company, Cork New York, has given us a lot of recognition! When people are searching for them on the web, the keywords we have used in the back end of our website (and all of the PR we did promoting our work and their company!) have resulted in website traffic! Woohoo!
Pay attention to key words that potential customers/clients are searching for, that come up in your Google Analytics! This way you know how to properly update your keywords! Then you’ll be more in tune with what the demand is for your company!
That is why we’d suggest creating a schedule, and so do the SEO professionals at the Huffington Post! Click HERE to get the full scoop on SEO and keywords!