The following is an article written by JOSEPH BARBERIO—
A small business’s image can be one of the most important factors determining whether it will sink or sail. Think about it: What is the first thing (more…)
When creating a custom logo design for your business or product, make sure you keep it simple and in line with your brand personality. In order for your business branding to be unique it is important that your logo design quickly communicates what you do and who you are. The first step is to take a long hard look at your brand image. (more…)
In creating a logo icon design for a client, we often explore the use of symbols and images. As we listen to our clients tell the story of their product, we visualize what symbol or picture would best describe who they are. (more…)
We’ve worked with several clients that hired an online service to design their logo and branding for them…way back when. It served its purpose, was good for a time, but as their businesses grew, they realized that they never made a proper investment in their company. When they started their business, they chose to “cheap-out” (their words) and get the job done by amateurs. (more…)