by Janeen | Jul 20, 2013 | store signage
Storefront signage is the “curb-appeal” of your business. Having a unique and inviting storefront presence is essential for the success of your retail establishment.
Be Consistent
Brand consistency plays a major role here. If your customer has done their research, perhaps finding you on-line using a search engine, they will expect to see the same “look & feel” on your sign as they pull up to your store…so don’t forget to implement good graphics on your storefront signage, especially if you are on a major strip or a high traffic area.
Be Visible
Make sure your sign is visible from the most important angles. Place you sign in an ideal place for maximum viewing for passers-by. Consider a lighted sign or illuminated sign for nighttime vision.
Be Attractive
If you are trying to win your customers business, be attractive. People respond positively to good graphics. They will be more likely to walk into your store if your sign is attractive.
Be Informative
Make sure your key information is clear on your sign, mainly your name and phone number
We recently visited Ellicottville NY and strolled down their lovely main street. I was impressed by the storefront signage displayed up and down the avenue. Here are some samples:
Storefront signage from Ellicotville, NY
Notice the “before & after” image of NAPPY Automotive’s storefront signage below…It is clear to see the power of graphics in this case…which auto shop would you trust your car to?
We can Design a Logo for you and a brand program that sells
by Janeen | Jul 13, 2013 | Branding, Logo Design
When our client came to us with the business branding design on the (below) left, he stated that he wanted to update his branding to something more “high end” more contemporary. He wanted his new logo design to convey, “we are moving forward” with the newest technology in the construction industry and we take extreme pride and integrity in each job. (more…)
by Janeen | Jul 7, 2013 | Facebook Business
What is your customer doing after they visit your website? They’re probably headed over to your Facebook Business page. A Facebook Business Page is the perfect opportunity to get your service or product onto the hand-held mobile device of your customer. (more…)
by Janeen | Jun 24, 2013 | Homepage, small business branding
So you have this idea, or this product, or this concept that you want to put into the marketplace. You’ve been thinking about it, pondering it, sketching it, and talking to your friends about it. You’ve got lots of support, but where to begin?
Research
You’ve done your research. You know how much it will cost to produce. You have your manufacturers all lined up. Cost per item, you’ve figured out the profit vs. production cost ratio. You are all set. You are ready to contemplate the next steps.
Name
You have a catchy name. Something that will stick in your customer’s mind.so when they are in need or want of your particular product, they’ll think of only you. YOUR name will pop into their heads.
So, you’ve invested all this time and research into your “baby”. And now you are faced with the most critical part of the process. This is the part that could make it or break it. How will your product be presented visually? How will it be packaged? How will you communicate to the public all that is wrapped up in your idea?
The way you present your brand visually…
is perhaps the single most important part of the process. People will either “get it” or not. If you don’t capture their attention with an eye-catching brand identity, you will surely lose them, possibly forever. Consult with a professional. Get a professional to design a brand program that will be consistent across all of your platforms, social media too. From your business card to your facebook cover page, your brand must stay consistent. But, first, start off with a professionally designed logo and brand look & feel.
If you’d like to discuss your product or service with us, and how to best represent it, call us at (914)582-9353.
