I’ve read it all. What time is best to post on Facebook and Twitter? What kind of content should your blog contain? What percentage of your posts should be text and how many pictures should you include? You can follow any of a zillion rabbit trails on social media best practices. There are so many out there it will make you dizzy. (more…)
If you’re seriously considering creating a start-up business, there will be more involved than simply creating a good looking website. Before you start to work on your business and website, sit down and think about how you’re going to go about branding your company and really making it stand out. (more…)
It’s something all of us see on a daily basis, but don’t put much thought into the “why’s”. We always admire good-looking, well designed storefront signs, but we never think about the branding aspect that goes into putting a sign up on a storefront. Why would we? Here’s a few pointers on why storefront signs are in & what YOU can take into consideration when deciding to change your old school sign.
What is equity, anyway? In terms of branding, “equity” refers to the elements of your company’s public face that are most identifiable as “you”. Your logos, your colors; your own personal style. Even the specific language you use can help develop the public’s perception of your business and help you to build your presence. (more…)