What is equity, anyway? In terms of branding, “equity” refers to the elements of your company’s public face that are most identifiable as “you”. Your logos, your colors; your own personal style. Even the specific language you use can help develop the public’s perception of your business and help you to build your presence. (more…)
Brands are everywhere. They aren’t just a brand “name” anymore. The logo, the name and the symbolism behind the design are what makes up a brand. Building a brand program that produces effective results means incorporating several things into one all-inclusive design that draws in the target demographic. In some cases, less is more. In others, the mere mention of a company’s name can bring a positive response! (more…)
I sat with a new customer yesterday and talked about her company branding strategy. She said things like “We are all over the place, we don’t have a real direction. We put out ads and don’t know if they are effective.” (more…)
We are so excited that our business branding design for blackwlanut is entering the world this week in conjunction with the opening of the 2014 Sochi Olympics. It is a brand we are passionate about and a relationship that started many months ago.