by Janeen | Jun 24, 2013 | Homepage, small business branding
So you have this idea, or this product, or this concept that you want to put into the marketplace. You’ve been thinking about it, pondering it, sketching it, and talking to your friends about it. You’ve got lots of support, but where to begin?
Research
You’ve done your research. You know how much it will cost to produce. You have your manufacturers all lined up. Cost per item, you’ve figured out the profit vs. production cost ratio. You are all set. You are ready to contemplate the next steps.
Name
You have a catchy name. Something that will stick in your customer’s mind.so when they are in need or want of your particular product, they’ll think of only you. YOUR name will pop into their heads.
So, you’ve invested all this time and research into your “baby”. And now you are faced with the most critical part of the process. This is the part that could make it or break it. How will your product be presented visually? How will it be packaged? How will you communicate to the public all that is wrapped up in your idea?
The way you present your brand visually…
is perhaps the single most important part of the process. People will either “get it” or not. If you don’t capture their attention with an eye-catching brand identity, you will surely lose them, possibly forever. Consult with a professional. Get a professional to design a brand program that will be consistent across all of your platforms, social media too. From your business card to your facebook cover page, your brand must stay consistent. But, first, start off with a professionally designed logo and brand look & feel.
If you’d like to discuss your product or service with us, and how to best represent it, call us at (914)582-9353.
by Janeen | Jun 17, 2013 | Homepage, Logo Design
There are many brand story examples that I love to share. Here’s one of them. Marsha Sternstein loves history. Living in the Hudson Valley region, she is surrounded by historical sites rich with legend and mystery. The true sign of loving something intently is, that you want to share it, right? (more…)
by Janeen | Jun 16, 2013 | Company News
[avatar user=”hudson” size=”50″ align=”left”]
Daddy, you would be proud of me on this Father’s Day. You would be proud that I am using my God-given talent to serve my community and others.
You would be proud that I have committed my self to excellence in design and life. You would be proud that I try my hardest (well, most of the time) to establish meaningful relationships with my family friends and neighbors. Just like you taught me, Dadd-i-o.
You always shined when I displayed my artwork. You would be very proud of the many displays of my artwork today, throughout this community and throughout the greater New York area.
You used to chuckle and say “That’s New York” when I was off to my classes at Parsons or off to a client meeting while designing for corporate…and now you would chuckle still as I design for local small businesses who would rather work directly with a talented designer that talk over the phone with a company who pushes out graphics likes it’s selling candy.
Today on Father’s Day, 2013.I want to thank you Dadd-i-o , Walter Geary, for the work ethic you instilled in me and the values you gave me. I love you so.
by Janeen | Jun 13, 2013 | Logo Design
When you want to design a logo, sometimes you have a picture in mind. If you have an idea for your logo, bring it on. Sometimes a client will come to us with an idea in mind. They will have this image of color or icon of how they want their logo to look. (more…)
by Janeen | Jun 8, 2013 | Font Style
When you are choosing a font for your logo design, there are several things to keep in mind. The fonts you choose can communicate your message in a subliminal yet powerful way. Depending on your brand’s personality, you will want to choose a font that conveys the message of your story. (more…)
