I sat with a new customer yesterday and talked about her company branding strategy. She said things like “We are all over the place, we don’t have a real direction. We put out ads and don’t know if they are effective.” (more…)
We are so excited that our business branding design for blackwlanut is entering the world this week in conjunction with the opening of the 2014 Sochi Olympics. It is a brand we are passionate about and a relationship that started many months ago.
You don’t get a second chance on a first impression. That means everything needs to speak to the needs and wants of a prospective customer. You may not realize it, but even elements like a high quality custom logo design will make a difference. If you are thinking of redoing the company logo, keep these three factors in mind. (more…)
My 20-year-old daughter made a simple, profound statement recently. Jana said, “I like when company’s have a Facebook page because it gives you a more intimate look into who they really are.” She went on to explain that a company’s website is all polished and on its “best behavior”, giving visitors the most positive representation of their product. But when you click on their social media links, you get to see the real deal…who the really are. (more…)
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If you’re looking for avatar design inspiration, look no further than your logo’s key elements. We believe people respond positively to good graphic design. As a business owner, if you take advantage of every opportunity you have to present good graphics—people will respond positively, moving towards becoming a customer. Your company’s avatar is a perfect example of this.