How does a well known local establishment re-create their image and change their customer’s perception? Is it possible to go from being known and recognized as one thing, to being perceived as another. We say “yes”, and here’s how. (more…)
For the past eight years Hudson Valley Graphic Design has partnered with the not for profit organization Harry Chapin Memorial Run Against Hunger committee, to brand the race event and design the promotional graphics and t-shirts worn by participants on race day. People wonder how we come up with a new design each year. The answer is that our inspiration is endless. (more…)
I was nine years old when the uniformed officer knocked on our door with the telegram. I remember seeing my sister burst into tears as she read the words. My big brother Michael, who had been stationed in Viet Nam for only two months had been wounded and was being flown to a hospital in Japan. The tragedy hit hard in our little community of Baldwin, NY. (more…)
Today you might have noticed that little Instagram icon on your phone has a new look. Yes, the digital airwaves are all a-buzz over the app’s new logo. Whatever your opinion may be on the new look, logo design and company branding has taken center stage, once again. (more…)
There is a definite reason why small business owners need to be blogging. It would be much easier if the tape recorder in my head would just transmit all the thoughts, ideas and such onto a word document for me to edit and compile into neatly assigned blogs for my readers…do you think that technology is in the works somewhere? If so, sign me up! (more…)