Brands are everywhere. They aren’t just a brand “name” anymore. The logo, the name and the symbolism behind the design are what makes up a brand. Building a brand program that produces effective results means incorporating several things into one all-inclusive design that draws in the target demographic. In some cases, less is more. In others, the mere mention of a company’s name can bring a positive response! (more…)
Move on over Facebook, it’s Pinterest’s time to shine. Any business owner could figure out that the two most popular social media networking sites are Facebook & Twitter. They could figure out those two are the most utilized sites to promote businesses. What they may not figure out is that Pinterest is a rapidly expanding and growing source of interaction within the social media-sphere. (more…)
Landing a solid business presence online can be a lot like landing a plane safely on the tarmac. If the landing is smooth and event free, that airline will reap the benefits of a better reputation. (more…)
I sat with a new customer yesterday and talked about her company branding strategy. She said things like “We are all over the place, we don’t have a real direction. We put out ads and don’t know if they are effective.” (more…)
We are so excited that our business branding design for blackwlanut is entering the world this week in conjunction with the opening of the 2014 Sochi Olympics. It is a brand we are passionate about and a relationship that started many months ago.