Before we start a package design project, we make an all-out effort to understand your competition and the “category” of your product. The most important part of our Design Phase 1 is research. If we are creating solid graphic design solutions for your business or product, we must look at other products like yours in the area and around the globe. (more…)
Inspire, Create, Belong
Your company branding strategy is your golden opportunity to represent the personality of your company. We believe that a proprietary logo brand mark is the most critical component in your marketing strategy. Your logo tells people who you are when you’re not around.
Now that we are in the digital age where Facebook posts and Tweets are amongst the most common and popular way to keep your business’s name in the back of people’s minds, we forget about the old fashioned newspaper and magazine articles that once held the public’s interest. We forgot how to marvel at a newspaper, how the ink stained your hands and how sharing your paper with a stranger may have made their day. (more…)
Designing logos is a process. A slow process. Logo creations don’t just appear on our computer screens. They take hours of trial & error, working with fonts, images, and colors. There are many designs that never get shown to the client, as we only choose the best to present. (more…)