If you’re seriously considering creating a start-up business, there will be more involved than simply creating a good looking website. Before you start to work on your business and website, sit down and think about how you’re going to go about branding your company and really making it stand out.
Don’t Ignore Branding
When you have branded your business, you make it very easy for visitors who have found your website to form an impression about the type and quality of the product/service your business provides. When you’ve created and implemented a great brand strategy plan your customers, several things should happen. These things include;
- Deliver a strong message about your product and your company’s values
- Give potential customers the immediate sense that your company is legit
- Convince members your target market to make immediate purchase
- Inspire visitors to return to your website
- trigger customer loyalty
Don’t Cheap Out on Your Logo
Stop and think about a couple of company’s you currently use on a regular basis. What’s the first thing that pops into your mind. It probably isn’t the last purchase you made, or even the name of the company. The first thing that popped into your mind was most likely the logo they used.
On Track Garage Doors is a start-up company that came to us for business branding. After finalizing their new logo and promoting themselves, their startup took off. This success story is a perfect example of a company who built themselves from the ground up and became a successfully branded business! Check out how their Facebook page is branded just like their website!
The logo is a very important part of your brand strategy. There are several things it needs to accomplish, including:
- Create a sense of professional credibility
- Resonate with the members of your target market
- Make a strong first impression
- Set you apart from the competition
- Attract customers to your website and business
- Be instantly recognizable
Designing a great logo that complements your brand strategy isn’t always an easy task. Components of a good logo, include;
- An attractive icon
- Font that can be easily read, even at a distance
- The company name
- Uniqueness
- Adaptability
Don’t Avoid Social Media
Don’t even think twice about creating an official Facebook page for your online business. Facebook and other social networking websites are going to be an important part of your brand strategy. Not only does Facebook provide you with the perfect platform to connect with your customers on a level that was never before possible, they also make it possible for you to reach a wider pool of potential new customers as well.
Many online businesses have learned how to use Facebook to introduce new products, have giveaways, and for special promotional events.
Don’t Fail to Plan
In order to create an effective brand strategy, you have to know what your short term and long term business goals are. What kind of thoughts do you want to trigger when members of your potential market look at your website? When you’re able to answer those questions, you can start to think about how your brand strategy can be developed to help you obtain your goals and make your online business stand out from the competition.
Target Market, What??
Spend time getting to know the members of your target market. Learn their patterns and learn what types of images and concepts encourages them to make a purchase. The more you know about how they use the internet, the easier it will be to to attract them to your website.
Thinking up an effective brand strategy can be a confusing experience, especially when you’re first starting out. Visit Hudson Valley Graphic Design’s homepage and blog for all kinds of useful tips and ideas. If you have helpful suggestions, feel free to share them in the comment section. You’ll be glad you did!
Do you need help building a brand? We can help brand your company and get you moving on the right track!