Brands are everywhere. They aren’t just a brand “name” anymore. The logo, the name and the symbolism behind the design are what makes up a brand. Building a brand program that produces effective results means incorporating several things into one all-inclusive design that draws in the target demographic. In some cases, less is more. In others, the mere mention of a company’s name can bring a positive response! (more…)
Move on over Facebook, it’s Pinterest’s time to shine. Any business owner could figure out that the two most popular social media networking sites are Facebook & Twitter. They could figure out those two are the most utilized sites to promote businesses. What they may not figure out is that Pinterest is a rapidly expanding and growing source of interaction within the social media-sphere. (more…)
I sat with a new customer yesterday and talked about her company branding strategy. She said things like “We are all over the place, we don’t have a real direction. We put out ads and don’t know if they are effective.” (more…)
Sometimes I use the term “business branding” like everyone knows what I’m talking about…that’s not always the case. Some people picture cattle getting seared when they hear the term “branding”. I throw that term around like it’s a household name—clearly it’s not. Not everyone knows that Madison Avenue lingo. (more…)