Basement to Office; Taking the Leap

Basement to Office; Taking the Leap

I just signed my first lease for a commercial office space. The decision to put my name on the dotted line was quick, but calculated. Moving out of your home office sometimes is. I wasn’t even really looking for the opportunity when it presented itself. It was more like an intuition thing. (more…)

Logo or Icon?

Logo or Icon?

What’s the difference between a logo and an icon? I’ve heard this question more than once, and it’s a good one. Sometimes graphic designers and marketers throw terms around, not realizing that the average person doesn’t know what the heck they are talking about. So, here I will explain. (more…)

Show Me Your Face

Show Me Your Face

I made a corporate decision this week about my twitter profile. For all the years that I have been using twitter to engage and inform my customers, and develop followers, I have been using my company logo as my profile picture. (more…)