It’s something all of us see on a daily basis, but don’t put much thought into the “why’s”. We always admire good-looking, well designed storefront signs, but we never think about the branding aspect that goes into putting a sign up on a storefront. Why would we? Here’s a few pointers on why storefront signs are in & what YOU can take into consideration when deciding to change your old school sign.
What is equity, anyway? In terms of branding, “equity” refers to the elements of your company’s public face that are most identifiable as “you”. Your logos, your colors; your own personal style. Even the specific language you use can help develop the public’s perception of your business and help you to build your presence. (more…)
Brands are everywhere. They aren’t just a brand “name” anymore. The logo, the name and the symbolism behind the design are what makes up a brand. Building a brand program that produces effective results means incorporating several things into one all-inclusive design that draws in the target demographic. In some cases, less is more. In others, the mere mention of a company’s name can bring a positive response! (more…)
Move on over Facebook, it’s Pinterest’s time to shine. Any business owner could figure out that the two most popular social media networking sites are Facebook & Twitter. They could figure out those two are the most utilized sites to promote businesses. What they may not figure out is that Pinterest is a rapidly expanding and growing source of interaction within the social media-sphere. (more…)
Landing a solid business presence online can be a lot like landing a plane safely on the tarmac. If the landing is smooth and event free, that airline will reap the benefits of a better reputation. (more…)