Have You Seen Twitter’s New Layout?
Sometime in February, Twitter released a new layout to a select hundred users to try out their new layout. Slowly but surely, more users are upgrading. Have you?
What The Heck Is A Hashtag?
I’m sure you’ve seen them all over social media and television shows lately and continue to ask yourself, “Why are they telling me to hashtag this? What does that even mean?” So what is a hashtag exactly? (more…)
Does Your Brand Need A Character?
Character study for Frannie’s Goodie Shop
Branding is essential for any product, service or business interested in growing. One of the primary goals of any branding strategy is to establish and maintain an identity and connection with the target audience. There are so many ways you can create a brand’s identity. Naming, tag lines, logos, advertisement and even: having a brand character! Do you think your brand could benefit from using a character? (more…)
How to Win the Social Media Game
I’ve read it all. What time is best to post on Facebook and Twitter? What kind of content should your blog contain? What percentage of your posts should be text and how many pictures should you include? You can follow any of a zillion rabbit trails on social media best practices. There are so many out there it will make you dizzy. (more…)
Starting Up Your Start-Up
If you’re seriously considering creating a start-up business, there will be more involved than simply creating a good looking website. Before you start to work on your business and website, sit down and think about how you’re going to go about branding your company and really making it stand out. (more…)