Have You Seen Twitter’s New Layout?
Sometime in February, Twitter released a new layout to a select hundred users to try out their new layout. Slowly but surely, more users are upgrading. Have you?
What The Heck Is A Hashtag?
I’m sure you’ve seen them all over social media and television shows lately and continue to ask yourself, “Why are they telling me to hashtag this? What does that even mean?” So what is a hashtag exactly? (more…)
Does Your Brand Need A Character?
Character study for Frannie’s Goodie Shop
Branding is essential for any product, service or business interested in growing. One of the primary goals of any branding strategy is to establish and maintain an identity and connection with the target audience. There are so many ways you can create a brand’s identity. Naming, tag lines, logos, advertisement and even: having a brand character! Do you think your brand could benefit from using a character? (more…)
Storefront Signage and Your Brand
It’s something all of us see on a daily basis, but don’t put much thought into the “why’s”. We always admire good-looking, well designed storefront signs, but we never think about the branding aspect that goes into putting a sign up on a storefront. Why would we? Here’s a few pointers on why storefront signs are in & what YOU can take into consideration when deciding to change your old school sign.
8 Reasons Your Business Needs a Facebook Page
Facebook has emerged to be the number one rated social media outlet in 2013. Any company, whether new or old, big or small, can’t afford NOT to have a Facebook Business Page in this day and age. Here’s a list why we think it’s imperative. (more…)