3 Reasons Why Your Company Needs Killer Printed Pieces

Business card design culinary expertIt’s important to keep your brand in front of your client by utilizing printed pieces.  A well designed business card, brochure, or menu will do much to keep your potential client interested and informed.  If you can get your logo, your services and your competitive edge directly into their hands…in addition to searching you out on the web, you will be well on your way to winning their business. (more…)

How to Win the Social Media Game

How to Win the Social Media Game

I’ve read it all.  What time is best to post on Facebook and Twitter? What kind of content should your blog contain? What percentage of your posts should be text and how many pictures should you include?  You can follow any of a zillion rabbit trails on social media best practices.  There are so many out there it will make you dizzy. (more…)

Starting Up Your Start-Up

Starting Up Your Start-Up

If you’re seriously considering creating a start-up business, there will be more involved than simply creating a good looking website. Before you start to work on your business and website, sit down and think about how you’re going to go about branding your company and really making it stand out.  (more…)

What About Brand Equity?

maintain brand equityWhat is equity, anyway? In terms of branding, “equity” refers to the elements of your company’s public face that are most identifiable as “you”. Your logos, your colors; your own personal style. Even the specific language you use can help develop the public’s perception of your business and help you to build your presence. (more…)