by Janeen | Jul 15, 2013 | Company News
Its amazing how you can work side by side with someone for an entire six weeks, intimately sharing conversations and an office space, ideas, struggles, highs and lows, and come to find out that person has a lovely intense side to them that you never even touched upon. Maybe I just wasn’t listening?
This spring we took a design intern from our community to help in our graphic design studio. Samantha is interested in pursuing a career in graphic design and will be a freshman at Fashion Institute of Technology in New York City this fall.
Samantha explained to me very early on how this past year she had a major decision to make. Would she pursue a career in graphic design or continue on with her love of the ballet…dancing, which she had done since she was a little girl.
Her decision to pursue graphic design as a career brought her to our studio in Croton on Hudson, NY to see if she really “likes it” and wanted to go for it. She would talk about her decision of graphic design over dance in a way that indicated she had given it much thought and prayer.
Yesterday she sent me these pictures of herself dancing in her last performance. I was awestruck. Just look at how beautiful she is. Somehow seeing those pictures made me wonder about her choice…. but I trust she did what is right for her.
Samantha is bright, witty and an extremely hard worker. She showed up for work each day, smiling, and enthusiastic ready to take on whatever we gave her, and ready to learn something new for the day. She is truly inspiring.
Samantha will succeed in whatever she does, because she chooses to have a bright positive attitude, which spills over into her design work and out onto everyone she’s around. It’s downright contagious!
by Janeen | Jul 13, 2013 | Branding, Logo Design
When our client came to us with the business branding design on the (below) left, he stated that he wanted to update his branding to something more “high end” more contemporary. He wanted his new logo design to convey, “we are moving forward” with the newest technology in the construction industry and we take extreme pride and integrity in each job. (more…)
by Janeen | Jul 7, 2013 | Facebook Business
What is your customer doing after they visit your website? They’re probably headed over to your Facebook Business page. A Facebook Business Page is the perfect opportunity to get your service or product onto the hand-held mobile device of your customer. (more…)
by Janeen | Jul 2, 2013 | Graphic Designer
As a graphic artist, I found my self in the position, once again of being a pesty nudge. There, I said it. This past weekend I worked with brilliant woman who totally re-configured my website. She took what was an older WordPress theme, and completely re arranged things installing a new theme and making the whole thing function quite nicely. (more…)
by Janeen | Jun 24, 2013 | Homepage, small business branding
So you have this idea, or this product, or this concept that you want to put into the marketplace. You’ve been thinking about it, pondering it, sketching it, and talking to your friends about it. You’ve got lots of support, but where to begin?
Research
You’ve done your research. You know how much it will cost to produce. You have your manufacturers all lined up. Cost per item, you’ve figured out the profit vs. production cost ratio. You are all set. You are ready to contemplate the next steps.
Name
You have a catchy name. Something that will stick in your customer’s mind.so when they are in need or want of your particular product, they’ll think of only you. YOUR name will pop into their heads.
So, you’ve invested all this time and research into your “baby”. And now you are faced with the most critical part of the process. This is the part that could make it or break it. How will your product be presented visually? How will it be packaged? How will you communicate to the public all that is wrapped up in your idea?
The way you present your brand visually…
is perhaps the single most important part of the process. People will either “get it” or not. If you don’t capture their attention with an eye-catching brand identity, you will surely lose them, possibly forever. Consult with a professional. Get a professional to design a brand program that will be consistent across all of your platforms, social media too. From your business card to your facebook cover page, your brand must stay consistent. But, first, start off with a professionally designed logo and brand look & feel.
If you’d like to discuss your product or service with us, and how to best represent it, call us at (914)582-9353.
