The role of a graphic designer can vary from studio to studio. Here, one of our designers tells her story and intrigue with the industry:
While growing up, we’re frequently asked what we would like to do someday. The most common answers are probably occupations like police men, doctors, firemen, politicians etc. (more…)
We were just awarded a job to design a logo for a new retail store opening up in our area. The great thing is that our new client trusts us to create a logo that will best represent his new store, his new brand. (more…)
I had the weirdest experience, twice in one day, no joke. I was having an email conversation with my sister, Rose. In my email I told her that we had just won a new account to “brand” a company in Rockland County, NY and we were really excited about it. She replied. “What is branding, can you explain it to me?” (more…)
I’ve come to the conclusion that web developers know very little about web design, and graphic designers know very little about web development. Web design presents a bunch of challenges to a graphic designer, and it would be smart to get over it and figure the whole thing out, today.
We’ve got to come to peace with this space and the strategy it takes to make effective website graphics. (more…)
A colleague was recently describing a custom logo design he liked. He said, “Do you know that logo design that has the picture of the house, and it’s wrapped in a scarf?” He wasn’t sure who the company was, but he remembered the imagery of the icon. He knew he has seen it on a truck driving around the area of Westchester and Orange County, NY.
Logo graphics are just that way. (more…)