So you have this idea, or this product, or this concept that you want to put into the marketplace. You’ve been thinking about it, pondering it, sketching it, and talking to your friends about it. You’ve got lots of support, but where to begin?
Research
You’ve done your research. You know how much it will cost to produce. You have your manufacturers all lined up. Cost per item, you’ve figured out the profit vs. production cost ratio. You are all set. You are ready to contemplate the next steps.
Name
You have a catchy name. Something that will stick in your customer’s mind.so when they are in need or want of your particular product, they’ll think of only you. YOUR name will pop into their heads.
So, you’ve invested all this time and research into your “baby”. And now you are faced with the most critical part of the process. This is the part that could make it or break it. How will your product be presented visually? How will it be packaged? How will you communicate to the public all that is wrapped up in your idea?
The way you present your brand visually…
is perhaps the single most important part of the process. People will either “get it” or not. If you don’t capture their attention with an eye-catching brand identity, you will surely lose them, possibly forever. Consult with a professional. Get a professional to design a brand program that will be consistent across all of your platforms, social media too. From your business card to your facebook cover page, your brand must stay consistent. But, first, start off with a professionally designed logo and brand look & feel.
If you’d like to discuss your product or service with us, and how to best represent it, call us at (914)582-9353.