Our favorite words to hear our clients say when we are designing a logo is, ”They’re all good, I can’t choose between them!” That tells us we’ve presented enough good logo designs to our client…So good that they’re having trouble choosing…”They like ALL of them!” Hooray!
In the case of the new logo design for Nappy Automotive in Westchester County, NY, we presented six designs and after the initial Phase One meeting, our client narrowed it down to two designs. He asked us to make a few changes in color so he could make a better decision. As a logo designer, I always expect this, and encourage it! We love when our client is part of the process.
We call this Phase Two, the refinement phase. Here we take the clients feedback and make revisions to designing a logo as per their request. The fee for this phase varies based on complexity, or how much they would like to see done.
For the Nappy Automotive logo design we revised two logos and gave them some new color alternates to choose from.
In our next blog I’ll talk about Ron’s “wall” of design