Today you might have noticed that little Instagram icon on your phone has a new look. Yes, the digital airwaves are all a-buzz over the app’s new logo. Whatever your opinion may be on the new look, logo design and company branding has taken center stage, once again.
I would call this an “evolutionary” logo re-design. They have moved from their camera icon, one that looked like a retro camera, and replaced it with a rounded, square symbol that evokes a camera, depicted in vibrant colors and simple lines, a flat-design, sleek and minimalist.
With simplicity as a goal, the company said the new logo reflected the app’s growth in popularity over the past five years from a photo-sharing service to “a global community of interests” whose users share more than 80 million photos and videos each day. Can you reflect this new brand personality in an icon? Instagram’s solution has arrived.
The company said. “Our updated look reflects how vibrant and diverse your storytelling has become.” When we design a logo, we use words as our starting point. “Vibrant and diverse” are two powerful words that can be represented visually, using neon colors and a rainbow motif.
The thing I like about the Instagram logo re-design, is it brings branding right-smack-dab into the public eye for all to see. I see it as an educational tool for my audience. I can now say “remember when Instagram changed their logo?”
As you might have noticed, I am reserving my opinion on Instagram’s logo re-design, but I would love to hear yours in the comments.