A colleague was recently describing a custom logo design he liked. He said, “Do you know that logo design that has the picture of the house, and it’s wrapped in a scarf?” He wasn’t sure who the company was, but he remembered the imagery of the icon. He knew he has seen it on a truck driving around the area of Westchester and Orange County, NY.
Logo graphics are just that way. Graphic designers create images and icons that will be memorable and make a positive impression on the consumer. The goal is to be remembered so that when that individual needs your services the say something like my buddy Charlie, ”Do you know that custom logo design of the house with the scarf on it, I love that logo!”
Who is the mystery company?
I knew the logo design Charlie was describing. It was the Burke Heating Company who has trucks in my area, Westchester County, NY. Charlie thought it was Robison Oil. But I knew it was Burke. I had seen that little cute logo for many years—and I too, liked it
I have no idea who designed that logo, but whoever it was knows something about branding. Why? Because they captured the essence of that company in a custom logo and a single, simple image.
In the case of Burke Heat, what are people really buying? Are they buying home heating oil for their furnace? Really? No, I believe they are buying a warm snuggly home. The icon that they had created for their company displays the end product of using their service, a warm cozy home to come home to, not heating oil, do you see the difference?
Excellent Tagline
Burke’s tagline is also excellent. It reads, “Warmth is what we’re all about” It tells the potential customer their main focus in a few short words. It describes the essence of the company as an excellent companion to their custom logo design. Tagline’s are a powerful tool.
One of Burke’s main competitors in the area is Robison Oil. Do I remember their branding logo? No, unfortunately I don’t, although I think their colors are red, white and blue. They do not have a custom logo for me to recall.
Custom Logo Design Sells
Your company logo has the potential to increase sales, communicating to your customer the essence of your brand. Custom logo design is something that can help your business capture your audience. Good design sells.
Are there any custom logo designs that stand out in your mind? Leave a comment below, and tell us about them!