by Janeen | Feb 1, 2017 | Branding, Package Design, Past & Present Visual Design
It was the chance of a lifetime. I was working at a high-profile branding agency in NYC when the account came in. The Pepsi-Cola Company, was interested in a full redesign of their flagship identity, positioning it and it’s brand as a dynamic, trendsetting image that would set it apart from the competition on a worldwide basis. (more…)
by Janeen | Dec 28, 2014 | Business Branding, Package Design, small business branding
Before we start a package design project, we make an all-out effort to understand your competition and the “category” of your product. The most important part of our Design Phase 1 is research. If we are creating solid graphic design solutions for your business or product, we must look at other products like yours in the area and around the globe. (more…)
