Our favorite words to hear our clients say when we are designing a logo is, ”They’re all good, I can’t choose between them!” That tells us we’ve presented enough good logo designs to our client…So good that they’re having trouble choosing…”They like ALL of them!” Hooray!
In the case of the new logo design for Nappy Automotive in Westchester County, NY, (more…)
It takes anywhere from a week to two weeks for our Phase One logo design exploration to be completed. During that time we research our clients competition, and begin the graphic design process, weeding out the designs that are not “working” and pulling aside the designs that are. When we are in the logo design process, we always use this method. (more…)
I used to work for a guy who called the beginning of the graphic design process “cannon fire”. He meant that as a graphic artist, in the process of logo design, you need to explore lots of avenues. You need to produce a fair share of “clunkers” along with the designs that are really coming together and working well. (more…)
What colors do you respond to? Every color evokes some kind of reaction, however subtle or strong. Did you know you can “own” a color? Yes, it’s true! You can choose a color palette for your branding program that will always be associated with your own brand. If you stick to it, having consistency from your logo design (more…)