by Janeen | Aug 7, 2013 | small business branding
At 3 years old, Jon & Jeremy Perrelle “helped” their dad build their family home. Although the young boys probably did more harm than good, a passion for hard work, creativity and fine craftsmanship was born during those early years. Their story is told on the back cover of their print design brochure for their new product.
The boys spent many hours in dad’s shop designing and building with dad’s tools. Now, 25 years later, grown and with tools of their own, the young men have joined with their father to design and manufacture Letter Lamps, custom crafted decorative lamps, personalized with your initials or icons. (more…)
by Janeen | Jun 24, 2013 | Homepage, small business branding
So you have this idea, or this product, or this concept that you want to put into the marketplace. You’ve been thinking about it, pondering it, sketching it, and talking to your friends about it. You’ve got lots of support, but where to begin?
Research
You’ve done your research. You know how much it will cost to produce. You have your manufacturers all lined up. Cost per item, you’ve figured out the profit vs. production cost ratio. You are all set. You are ready to contemplate the next steps.
Name
You have a catchy name. Something that will stick in your customer’s mind.so when they are in need or want of your particular product, they’ll think of only you. YOUR name will pop into their heads.
So, you’ve invested all this time and research into your “baby”. And now you are faced with the most critical part of the process. This is the part that could make it or break it. How will your product be presented visually? How will it be packaged? How will you communicate to the public all that is wrapped up in your idea?
The way you present your brand visually…
is perhaps the single most important part of the process. People will either “get it” or not. If you don’t capture their attention with an eye-catching brand identity, you will surely lose them, possibly forever. Consult with a professional. Get a professional to design a brand program that will be consistent across all of your platforms, social media too. From your business card to your facebook cover page, your brand must stay consistent. But, first, start off with a professionally designed logo and brand look & feel.
If you’d like to discuss your product or service with us, and how to best represent it, call us at (914)582-9353.
by Janeen | May 27, 2013 | small business branding
So, you’re about to hire a professional to design a logo for your new company. Consider this. It doesn’t matter how nice your logo design looks, if you don’t have a well thought out marketing strategy, you’re not going to go very far. A comes before B. (more…)
by Janeen | May 15, 2013 | small business branding
At Hudson Valley Graphic Design we know how important your business logo and company branding are to a successful marketing campaign. Our mission is to help you properly develop your business image through logo branding and ensure your company tag line message is clearly defined for effective public impact, so you stand out amongst your competitors.
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