When creating custom logo designs for your business or product make sure you keep it simple and in line with what your brand personality is. In order for your business branding to be unique it is important that your logo design quickly communicates what you do and who you are. (more…)
By the time I sit down to design a logo, I’ve already met with my client. I have a good sense of who they are and what they are trying to sell or communicate. We have most likely had our free consultation, and I’ve done my research to find out who their main competitors are. (more…)
When I first met my husband of twenty-five years, we were both employed as the graphic designer for competitive firms in New York City. We were fresh out of college, both with a degree in Communication Arts, mine from Parsons School of Design, and his from the University of Cincinnati.
We had both been invited to a party of a mutual friend, (more…)
I’ve been a graphic designer for most of my life. But lately, I’ve taken an abrupt shift. I decided to dive into the social media craze several years ago. I am stunned at the enormity of it. It’s like I had been on another planet for the past decade!
Do you press “like” first or “share”? (more…)
A big part of business branding is selling your idea to your client. I always find myself trying to pull my clients vision out of their head and get it on paper. I listen carefully to what my client is saying, trying to envision what they see as their brand identity. (more…)