When you create a logo… using a ligature can make it look unique. A ligature is when you take two letterforms and join them together. Taking the font and changing it to make it proprietary, yet still readable. But be careful..you can go overboard! (more…)
If you want to learn about graphic design, hang out with a graphic designer, our house is full of them! And everyone is a critic, ugh! While our careers in the design field advanced, my husband and I started to realized that our styles were very complimentary. (more…)
When I create a logo, I usually start by choosing a font. Deciding on the right font for your logo design is the most crucial part of the graphic design process. There are literally millions of fonts to choose from. I will help you simplify the process and navigate the vast world (more…)
Brand continuity is so simple, yet often overlooked. It is so important when you are in the process of building your brand. If you are establishing a product or company, make sure your branding remains consistent across all of your items. (more…)
Your small business branding is so much more than your logo. Your brand represents everything about your company or product, starting from the initial experience your customer has till they’re at the check out counter and beyond. Their experience when they call your office, (more…)