Throughout your logo design development, we work in “phases”. Phase one is the initial design development, begun after we meet with our client and understand our objectives, what our clients’ graphic design needs are. Phase Two comes after we present our client several logo designs. In Phase two, our clients asks for some revisions or refinements to the designs we presented. Perhaps they will want to see the logo in another color, or a different shape. All these revisions take place in Phase Two.
After our client has decided upon a logo design we move into Phase three. In Phase three we take the final logo design and apply it to several marketing tools or “touchponts”. This varies for each client. Some clients want business cards and signage, others want their website design, still others want their new logo design applied to t-shirts and promotional material. We help our client with it all!
Nappy Automotive client, Ron Napolitani wanted his new logo design to be displayed on his primary “around town” billboard, his tow truck. We applied the new NAPPY logo to Ron’s truck showing him a picture of exactly what that would look like. Ron was involved in every aspect of this phase. He knew exactly what he wanted and what kind of logo display would be most beneficial for his business located in Westchester County NY.
We also designed Nappy Automotive signage for Ron, showing him exactly how it would look on his building and preparing final artwork to be sent to the sign printer in Yorktown Heights, NY.
In our next blog, I’ll tell you about the finished product and Ron’s new branding program in effect!