Creating a recognizable, appealing logo is an integral part of a company’s identity. In order to maintain brand awareness, there are three main factors that affect logo design. Does your logo have these three main parts?
Believe it or not, it is said that logos began during the Renaissance Era. Potters, goldsmiths and masons were among the first trades-people to use distinctive marks to brand themselves. These marks made it easier to differentiate the higher quality products from the lower quality and provided towns people with better product recognition for the people who produced it.
These days, companies need to be a little more creative when creating their “mark”. Here are the easiest three main factors to be aware of when designing your logo.
Font
The font you decide on becomes a key component in your business’s style guide. It is important that your brand/business is properly identified with a specific typeface that suits your field and one that your customers recognize. It needs to mesh well with what type of business you are running as well. It would be rare to see an upscale law firm with a flowy typeface, or a mom and pop bakery with a rigid, hard-line typeface. See what I spoke about here when choosing a font for a logo.
Color
Colors are the factor that customers relate the easiest to. Many of us are visual learners, and have a better time remembering colors than fonts or shapes. More often than not, if we see a logo with a bad shade of yellow or a dark shade of green that does not suit the brand/business, it turns us off. Colors affect our mood and our taste. Therefore, do your research. Research colors in your field and see what shades better suit what you do.
Shape
It is said that geometric shapes are easier to recognize. Is this true? Possibly. But once again, proper research must be done in regards to shapes that work well for your field. Should your logo be round, or square, or a pentagon, or a character?
It’s all about the repetition, naturalness and elaborateness that influence consumers responses. Whether it be positive or negative. So do your research. You want your logo to be unique and memorable so it sets you apart from your competition. Does your logo design incorporate these three things? Let us know and we’d be happy to help you redesign!