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When it’s time to establish your business branding and prepare your business card or brochure for your company or service, you have several options. There are many companies out there that provide template designs for you to fill in your information or upload your photos. You can show up at a printer or at a copy shop, and flip through a binder full of lovely designs to identify your company.
If you are unable to hire a professional to design your business branding, you might have to go this route. But if possible, avoid it!
There are many dangers to using a template-type design for your branding:
- Your design will look just like some on else’s who used the same template That’s a problem. This happened to one of our clients (see below). She chose a “stock” logo design, business card and brochure to display at a trade show, only to discover that another company in a similar category had the same exact template for their small business…how embarrassing!
- You will look unprofessional. Presenting your company as credentialed is so important to your business success. Anyone can choose a template out of a book. Be unique.
- You will look unreliable. Your logo tells people who you are and the quality of your service. If you show an effort in designing your brand, people will want to use your services or product.
Instead of selecting a template from a binder full of them, my suggestion is to have your company logo and business card professionally designed. The branding of your company or service, stating with your logo design, is the most important thing you will do for your business.
Graphic design that is own-able and unique to you will successfully tell your customers who you are when you’re not around. You don’t want to look like everyone else, so steer clear of templates and have your business branding professionally designed.
For more info on marketing your business, download our free brochure!
Skinchanted Business Card Design before & After