As a small business owner, I am usually wearing many hats…you too? If I could just clone myself! If I just had someone who could jump into the running of my business and help me with the many tasks associated with it, especially in the areas of sales, marketing and the daily routines.The obvious problem is I can not afford to hire someone at that level. I can not hire an employee who can manage all of the tasks that need to get done. (more…)
You’re at a networking event, in a room with prominent decision makers, company owners and influential individuals. You shake hands with a person that could be your next big client. He hands you his business card. You break out in a cold sweat. The big moment has come and you’ve fumbled the ball…again. Not feeling confident in your marketing materials hurts. (more…)
How do you get feedback on your new product launch? Just ask! You can perform your own market research by narrowing down your target audience by requesting feedback from a small group of people that have the customer demographics you’re considering. This might take some time and effort to arrange, but you will be glad you did it if you receive valuable answers that will help you narrow down your audience’s likes and dislikes. (more…)
It was the chance of a lifetime. I was working at a high-profile branding agency in NYC when the account came in. The Pepsi-Cola Company, was interested in a full redesign of their flagship identity, positioning it and it’s brand as a dynamic, trendsetting image that would set it apart from the competition on a worldwide basis. (more…)
*Recent Press Release Found in Hudson Valley Editorials*
Digital Content Specialist Joins Hudson Valley Graphic Design Firm
January 12, 2017— Award winning branding agency Hudson Valley Graphic Design based in Croton on Hudson recently appointed Stephen Crociata as Digital Content Specialist in charge of managing clients’ digital media accounts, digital media training, and assisting in marketing strategy creation and social media implementation. Crociata, a resident of Cortlandt Manor is a self-taught specialist in digital content, first working in the field professionally eight years ago at the age of 18, and since building his expertise in digital media, blogging, email marketing, and analytics.