You only have a split second to engage your visitors. Getting people to visit and stay on your website can be challenging! Your website graphics and header can either invite your visitor in – or turn them away immediately.
header
Your website header graphic is the most important item on your page. Does it display your company logo and maintain brand consistency? Are you using color to reinforce your brand? Does it give a phone number where you can be reached?
When I design a custom website header, I use Adobe Illustrator and Adobe Photoshop. I design it in Illustrator then export it to Photoshop for sizing. I make sure I use the exact dimensions allowed for my header box because I want to make sure not to distort the image. You never distort a logo to fit a design. The logo should be used in its purest form for maximum recognition. Your logo design tells people who you are when you’re not around, so it is very important that your company logo is prominent on your website and stays consistent. It should be the first thing that people see and recognize. Your logo needs to sit on the top of the page, but does not necessarily have to be big, just “comfortable”.
color
Does your company have a color it “owns”? A color it uses all the time to identify itself? We love to use color to help identify brands. A strong color header or background color makes your web page come alive when you use it strategically. Most people recognize the Tiffany & Co. brand by its signature blue/green color. Does your company color have a similar recognition?
The header is your opportunity to make a color statement. It is a chance to be bold and get your customer’s attention. A color header acts as an anchor to hang your information from. Be bold, yet appropriate with color in your website design.
You can take graphic design elements from your logo or business and utilize them in your header. See what I did here for D&A Smokehouse, using food images from the restaurant. 
Be careful that your header doesn’t over-power your homepage by being too “loud” and perhaps distracting. It should be prominent but not distracting.
You only have a split second… We can help you evaluate and improve your website graphics and color choices to establish a plan to draw visitors in. Do you use color and image in a header on your website? Do you think they are effective in keeping recognition to your brand?