The first Sunday of June always marks the annual Croton Summerfest. The small village of Croton-On-Hudson shuts down its’ main streets for a bulk of the afternoon to gather its residents and neighboring communities for an afternoon full of local vendors, live music, food (and even a parade!) to bring families and friends together to kick start
the summer. This year Hudson Valley Graphic Design was asked to re-brand Summerfest creating a new logo design – what an honor! But how do you market such an auspicious event? We got them covered! Here’s a sneak peek into some of our fun tactics!
It all started with a logo
After going through the logo design process, the Business Council of the Hudson Valley Gateway Chamber decided on this fun, upbeat logo that incorporates all elements of Summerfest; the “dummy light” that is located in the middle of town, balloons, butterflies, and of course a wave since we are located on the Hudson River!
T-Shirt Shenanigans
HVGD decided that we wanted to push Summerfest (and the new snazzy logo!) by ordering t-shirts to have for sale at Summerfest. We decided to give away one of our limited edition shirts to a lucky person who entered our contest. Did you enter yet? What contest you say?
We were told that lawn signs (ever popular for “for sale” signage on lawns) were going to be placed around the village to pump up the residents this year. How exciting! This is where we went into our social media marketing efforts.
Social Media Hype
We loaded Facebook, Twitter, Google+ and Pinterest with exciting posts about the new logo to start. Once that kick-started, we began our lawn sign contest. We explained to our followers that anyone who took a picture with one of the lawn signs should submit them to janeen@hudsonvalleygraphics.com, to be entered in a raffle to win a shirt! Easy as pie!
A week before Summerfest, we sent out a Croton Summerfest email to aid in marketing strategies to update all of our clients and followers of the exciting news!
We are super excited to have a booth at Summerfest this year! We will be mingling with our fellow community members! Will you be in town? Stop by our booth for a quick hello and to snag one of our limited edition t-shirts! Need more of an incentive to say hi? We will be raffling off a $50 gift certificate to one of our client’s restaurant, 105TEN in Briarcliff! All you have to do is put your business card in our raffle box and we’ll contact the winner by email!
All of the above are just a peek at the marketing efforts we’ve made, but that’s not all we have up our sleeves!
When it comes to marketing your business or product..the possibilities are endless. Branding is about engaging your audience. In today’s landscape there are zillions of ways to get your customer involved with your brand. Here we’ve listed just a few. Let us hear how you have cleverly engaged your target market in unique ways!