You might not realize it, but your eyes see business branding continuously throughout your day. From the moment you open your cabinet to reach for your coffee, opening your refrigerator, hopping into the shower, you’ve already been exposed to many branding logos before you’ve headed out the door!
A brand is a product, service, or concept that is publicly distinguishable from other products, services, or concepts so that it can be easily communicated and marketed to customers. Branding can be applied to an entire corporate identity as well as to individual service or package.
Most of all, a brand equals the perception your customer has of your business, product and service. And this is why branding is so important. It’s important to know how your customer perceives your business, because you can control that with an effective brand program. Consistency is King. Make sure your service or product has a consistent look across all of your “touchpoints”…from your business card to your website to your brochure and on and on.
Hudson Valley Graphic Design helps companies improve the impressions their customers have of their business, creating an effective logo, persuasive and visually attractive website graphics, printed materials and more. With over 30 years of marketing experience, we help our clients find the just-right message, look, and feel to best influence their marketplaces. Good design sells. Our ultimate goal, of course, is to help you establish or strengthen your brand.
Brand Packaging designs for Nancy’s Garden Gourmet