In a recent discussion about the “creative process” I shared my personal insights as I create a logo from my 30 plus years in the graphic design industry.  I explained that my creative process involves listening closely to my client’s words at our initial briefing.

Listen Carefully.

When a potential client contacts our studio, we try to get an understanding of their business before we actually meet with them to design their brand logo.  We might look up the category of their product or service.  Are they an automotive shop, or a day-spa or a construction management firm?  I confess I find it awfully exciting to be able to meet with so many diverse people who own different types of companies.  From that initial contact, we do a couple of Google searches, perhaps take a peek into their competitor’s logos.

Graphic designer Janeen Violante creates dynamic logos for you!

“Think” in images.

At my initial meeting, I listen for the adjectives they use to describe their brand. I “think” in images and typefaces and color. For example, I sat with a client yesterday who asked us to create a logo for his well established business.  He used words like “contemporary, certified, integrity” I will choose colors like navy/cool grey and typefaces like Trajan, Palatino and simple solid icons, simple shapes.

Choose visuals that describe .

At another recent meeting, my client described her business as a fun, uplifting company that provides happy memories for visiting tourists.  With this information, I would choose light-hearted font styles, happy colors, yellows, bright blues and greens and images that were silly-fun perhaps a hand-drawn logo.

If you would like us to create a logo for your business or service and have this type of personal attention paid to your company, let us add our “creative process” to your branding.  Call us @ (914) 582-9353