I recently read that 91 percent of local searchers use Facebook Mobile to find local businesses online. How does that affect you? That tells me that many people are searching Facebook for your product or service on their smartphone. This is great news if you have a Facebook Business page. If you don’t, read on.
I have sat with several clients lately that shake their head when I asked them “Are you interested in a social media presence?” Not everyone is on board yet, but understanding their customer, and where they shop might help to win them over.
Every day, millions of your potential clients are using Facebook to check out businesses and products. They are using search engines, typing in keywords. They are opening up your business page and also checking out your competitors right there on their mobile device.
Be where they are.
I often tell my clients “This is where your customer shops”… online and on Facebook Mobile Business pages. Taking advantage of this useful tool will not only bring new customers to you, but also engage your current customer in a contemporary way, proving to them that you are relevant in today’s ever-changing marketing landscape.
I have understood people to shy away from Facebook because it is just a personal diary. Not so. Facebook is a terrific opportunity to showcase your business, keep customers informed of your product offering, let them in on your latest deals and just engage them in a way you never could before.
Stay Current.
Being there when your customer searches for you on their mobile device is key.
“Facebook Pages Manager” is a free app you can download from iTunes Store. It helps you check on your page activity, and respond to your audience from your mobile device
Make sure all of your information is up to date including your hours of operation, and your map location.
Look Good on Mobile.
Make sure your brand is consistent across all of your platforms. Design a Facebook Business cover page that reflects your brand identity. Use your cover photo as a large billboard to display your product or the end benefit of using your service. You can either upload an awesome picture for your cover photo, or design a collage of several photos.
You will notice that your Facebook Mobile page does not appear the same on your mobile device. Facebook adjusts your imagery to fit the mobile screen. Be aware of this when you design your Facebook cover photo on your desktop.
Always display that logo
Facebook cover photo is a great way to display your branding
We like to create a logo “stamp” for our customers to be used on all of their social media platforms. In this way we take their logo and simplify it for use as their “profile picture” which displays each time they post a comment or blog.
We offer a Social Media Jump-Start package that creates a unified “look & feel” across all of your platforms. Contact us to discuss your social media footprint.