My 20-year-old daughter made a simple, profound statement recently. Jana said, “I like when company’s have a Facebook page because it gives you a more intimate look into who they really are.” She went on to explain that a company’s website is all polished and on its “best behavior”, giving visitors the most positive representation of their product. But when you click on their social media links, you get to see the real deal…who the really are.
Jana, you hit the nail on the head. This is exactly why we believe that every company in today’s competitive market needs to have a social media presence along with their website. Your website isn’t enough anymore. People want to see your true personality. People want transparency, especially if they’re going to buy from you. Having those little social media icons on your website gives me, your visitor, an invitation into your company’s essence. An intimate look.
Social media is your company’s chance to show off its daily workings; it’s process. Allowing people to follow along with your latest project. This is why we love Instagram! Instagram is a great way to visually document your daily fun, and engage your audience. Twitter is a great place for your beliefs to come out or share something interesting you read about your industry by re-tweeting. Facebook and Google+ are the perfect place to follow others and add your insights. “I don’t have time for all of this,” you might say. As a business owner, you’ll need to either make time or hire someone to post for you. It’s that simple.
A well designed facebook cover tells your customer you care about your business and theirs.
We believe that in order to best represent your company in today’s market, your need to have a full social media presence. As proof, check out our social media dabblings…you’ll see my most recent trip to my client’s studio, my customer’s freshly printed business cards and our latest projects posted throughout Facebook, Instargram, Google+ and Pinterest…oh and while you’re there, please follow and like us!
If you would like to discuss your company’s social media tactics, contact us (914)582-9353.