Your small business branding is so much more than your logo. Your brand represents everything about your company or product, starting from the initial experience your customer has till they’re at the check out counter and beyond. Their experience when they call your office, how quickly you return an email, how your brand looks on your business card is all-relevant.
When you engage people whether they are potential customers or not, you have the opportunity to express yourself to them. You can be whomever you choose to be in that moment. This is the power and daunting nature of branding.
Janeen offers small business branding consultations to her clients
As I sit with a client to discuss their business brand we talk about things like their dream and their vision of success. I ask what they want to look like one year from now and five years from now. As we create that picture and form their brand identity, we take all these things into consideration. We want to take all this information, and create a simple “mark” that represents it all, resulting in their logo or brand
The brand identity of your company is not only your logo but also the entire experience your engaged customer has. If your truck, with your logo plastered on it’s side is beeping it’s horn at a slow driver, that’s branding too. Your small business branding is a fabulous opportunity to define your company or brand!