I’ve read it all. What time is best to post on Facebook and Twitter? What kind of content should your blog contain? What percentage of your posts should be text and how many pictures should you include? You can follow any of a zillion rabbit trails on social media best practices. There are so many out there it will make you dizzy. (more…)
My 20-year-old daughter made a simple, profound statement recently. Jana said, “I like when company’s have a Facebook page because it gives you a more intimate look into who they really are.” She went on to explain that a company’s website is all polished and on its “best behavior”, giving visitors the most positive representation of their product. But when you click on their social media links, you get to see the real deal…who the really are. (more…)