So, you’re about to hire a professional to design a logo for your new company. Consider this. It doesn’t matter how nice your logo design looks, if you don’t have a well thought out marketing strategy, you’re not going to go very far. A comes before B. A great design will sit on the shelf if it is not promoted and marketed properly. There are several elements involved in business branding. Your plan needs to take into consideration 3 important factors:
Know your target audience before you design a logo.
Who is Your Target Market?
- Understanding your customer is the first and most important thing to know when it comes to designing a logo or brand story for your product or service. What makes them tick? What makes them want to pick your product up? Why should they choose your product over someone else’s? GOOD DESIGN SELLS! You’ll want to design a program for your brand that entices your consumer, gets them excited about your product, and makes them feel good about their purchase. A quality product starts with a quality appearance.
Who is Your Competition?
- Knowing whom you compete with in the marketplace is another key piece of information. What sets you apart from your competition? Good design sells! You’ll want to study your competition, and identifiy a unique position to set you apart. Don’t settle for “template-design” that everyone else has. Be bold, unique and relevant! The goal is always to position your product as better…this can be done visually…with high quality graphics that clearly communicate. Let us help you take a leadership position and blow away your competition!
How Does Your Customer Find You?
- How do people access you? How does your costumer find you? Google search? Smartphone? Website? Are you easy to locate? Word-of-mouth? Local paper, Pennysaver or Yellowpages? It’s important to know what venues your potential customers travel through to get their info. Good Design Sells! You’ll need to create clean & simple design solutions…graphics that are unique & memorable. In today’s ever-changing digital landscape, we’ll ensure that your business & brand are easy to access, navigate and understand. Don’t fall through the cracks!
Before you hire a professional to design a logo for your product or service, ask yourself these key questions. Only then can you start to plan your marketing strategy, which involves the design of your logo or package. From here you can determine how best to market to your clientele. There are many ways to market in today’s vast landscape…email, direct mail, advertising, etc. A reputable graphic designer will take these points into consideration when they design for you. A good logo design will be versatile, taking into consideration many factors, primarily where it will be displayed. A long horizontal logo design will need some serious adjustment to be viewed on a smartphone. A good designer will design with all the venues in mind, adjusting the graphics to fit these various formats.
If you would like us to take a look at your current graphics and make some suggestions as to how to make them work better for you, contact us! (914)-582-9353.