It’s important to keep your brand in front of your client by utilizing printed pieces. A well designed business card, brochure, or menu will do much to keep your potential client interested and informed. If you can get your logo, your services and your competitive edge directly into their hands…in addition to searching you out on the web, you will be well on your way to winning their business.
1. Show up
Print material is a terrific way of getting your brand to show up “in the hands” of your customers. A simple brochure or flyer can pack a lot of information about your service or product.
If you are involved in an event, offering more info about your service with a printed piece is a great way to engage your client.
2. Build your brand
Building your brand with a clear message is something of great importance! Unifying your product line…whether it’s signage, brochures, menus, coffee mugs or packaging, will build trust with your client.
3. Reinforce your colors
Printed collateral is the way to underscore your brand color. Notice how we strengthened Honey-pie’s Recipes brand by flooding the back of her business card with that standout turquoise color.
Designing a tri-old brochure is simple. You have six panels to express yourself, present your identity, or show photos of end product. The cover panel grabs your customer’s attention with a strong message that entices them to open it up and continue reading. On the inside folds, you can introduce your company or product, leaving the more detailed information for the deep inside panels. Your most important panel is the inside cover. After reading this panel your clients should be feeling like “I need this, and can’t live without it!”
When considering your printed pieces, don’t waste any opportunities. Don’t settle for a menu design that looks like everybody else’s. Make sure your menu design reflects your brand. Notice how Frannie’s Goodie Shop’s new menu is a celebration of their new brand “look”.
Contact us if you would like to discuss printed pieces for your company or service. (914) 582-9353