Croton Community Coalition
The six postcards, with accompanying verbiage on the dangers of marijuana use, received the “Innovation Award for ideas”, an honor bestowed by the Community Anti-Drug Coalitions of America (CADCA), a national organization that works with the nation’s anti-drug coalitions to promote safe, healthy and drug-free communities.
The award was presented to Laurie Dean, Croton Community Coalition coordinator, during the CADCA National Leadership Forum held in Washington, D.C. in February of this year.
The HVGD team, under the direction of owner Janeen Violante, collaborated with the Coalition to create what Violante describes as a set of “stark, impactful graphics.” Both Violante and representatives of the Croton community, including school district personnel, were part of a taskforce that came up with ideas for the marketing collateral.
Violante’s team cleverly integrated images of tools that might be found in a carpenter’s toolbox, such as a screwdriver, a level, and a measuring tape, incorporating them into brightly colored postcards that stressed the impact pot smoking has on learning, driving and behavior. The intent was to educate parents, providing facts and techniques to help them understand today’s teen in regards to marijuana use.
Violante states, “Taking the Coaltion’s concept and making it come to life is what we love to do for all of our clients. Being recognized nationally for innovation on such a worthwhile cause makes it that much more gratifying.”
The toolkit, which was mailed to over a thousand households in the Croton community, will be the focus of an upcoming podcast sponsored by CADCA, in addition to being prominently featured on its CADCA Idea Exchange website. All six postcards can be viewed on the Coalition’s website.