We are thrilled to introduce the updated branding for Frannie’s Goodie Shop, located in Mt Kisco and Ridge Hill, NY! They came to us in need of a “look and feel” that really communicates who they are.

Frannie’s Goodie Shop is owned by Isi and Frannie Albanese. They came to us,owning a successful business with an established “look”.  Inspired by a goodie shop that Frannie frequented as a child, they decided to open their own shop with a modern spin. She explains it as “…a place where you can indulge and not feel guilty about it.”

We were careful to respect the equities already established, like the oval shape and color palette, finding that it was important to create a brand personality that truly embodies what Frannie’s Goodie Shop is all about, not just a yogurt shop, but an event! 

We created several options for our client to review.  The design they chose incorporated lively confetti icons representing the “celebration” of your visit and a handwritten script, representing Frannie’s own signature.

By updating Frannie’s Goodie Shop’s branding we communicate exactly their brand’s personality. We are so excited to help promote a small local business as sweet as Frannie’s Goodie Shop. It was wonderful to work with entrepreneurs who let their passion for food, fun, and friends come across in their delectable treats.

A printed piece is a great way to get into the hands of your client.  Here we created a printed catering menu for Frannie’s that reinforced their new branding

Of course, our favorite part of the job was sampling the products!

We can certainly do this for your brand, too.  Give us a call and let’s start the conversation. (914)582-9353